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Tracking with Meta (Facebook)

Written by Mariam Burdiladze on . Posted in Website & Shop.

Rentware gives you the option to track events like add to cart, begin checkout or purchase. You can track events with Meta (Facebook) using two different methods:

Tracking via Pixel (Client-side)

A small JS snippet on your pages that fires events from the user’s browser. Good for simple setups and immediate UI events. Vulnerable to ad-blockers, cookie/browser limits.

Tracking via API (Server-side)

Send events from your server (or a server container) directly to Meta. More reliable, works around ad-blockers and iOS/browser restrictions, and lets you send richer first-party data. Meta recommends using it alongside the Pixel.

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