Conversion Tracking with Rentware

For conversion tracking, we offer you common e-commerce events via server side tracking.

Server-side tracking (with Google Consent Mode v2)

Rentware can send key conversion events from your booking flow to analytics and ads platforms using server-side tracking. This is often more reliable than browser-only tracking and helps keep the data focused on real customer actions.

How it works

Cookie banner / CMP collects consent (Google Consent Mode v2).
Rentware Widgets automatically use the visitor’s consent signals.
Rentware server-side tracking sends conversion events to providers when consent allows.

Without consent, no tracking signals are sent.

Google Consent Mode v2 and privacy

Rentware uses Google Consent Mode v2 signals to decide whether tracking is allowed. Key consent signals are analytics_storage (analytics) and ad_storage, ad_user_data, ad_personalization (advertising). You only need to configure your CMP/cookie banner correctly — Rentware Widgets pick up these consent signals and include them automatically in the relevant requests. If a visitor does not consent, Rentware will not send analytics or advertising signals to the providers.

Why server-side tracking?

More reliable attribution (less blocked by browsers and ad blockers).
No Rentware tracking scripts added to your website.
Consent-friendly: events are only sent when consent allows (Google Consent Mode v2).

Configure providers

Google Analytics 4: Analytics events for Google Analytics 4 (server-side).
Google Ads: Conversions for Google Ads (server-side; URL allowlist required).
Meta (Facebook): Conversions for Meta (Facebook/Instagram) via the Conversion API (server-side).
Logs: See delivery results and errors per provider.

What Rentware provides

Rentware can send key conversion events from your booking flow to analytics and ads platforms using server-side tracking.

What you need to do

You connect your provider accounts/credentials and ensure consent is collected and communicated (Consent Mode). You’re responsible for showing the right cookie banner text and meeting your local privacy requirements.